The other night, before I watched the Boxtroll’s (a terrific film, btw), a preview for a new Wizard of Oz played. Just before I FF, I realized it was an in-depth look at character development from the vision of a little girl who’s never seen her favorite film, only listened. Between the set designers, puppet makers, and director, a lot of heart went into this.

The “making of” is here and the finished spot can be seen here. And a link to the site is here.

This is how you produce earned media – a great cause, executed at the highest level. Well done Xfinity.