Love this piece by Marty Neumeier. Nobody seems to be able to distill complex ideas to their quintessential essence like Marty. His book, The Brand Gap, is simple and brilliant. It really gets directly to the heart of what’s important in brand building. And, he’s generous with his content. While I’d encourage to buy the book, he’s posted it virtually verbatim on SlideShare. He’s quite prolific with several books, workshop DVD’s, blogs and more. Dig deep.